Creative / ART Director & storyteller

Where did Warsaw’s Mermaid go?
One morning she simply disappeared from the Vistula boulevards — she took the day off to check her breasts.
The campaign “A Day for You” turned the city’s iconic statue into a symbol of self-care, encouraging women to take one day a year for their health. With a mirror-cloaked monument, a playful film starring Ola Hamkało and Borys Szyc, and music by Daria Zawiałow, the campaign brought humor, heart and a bit of urban magic to preventive healthcare. Because if even the Mermaid can find time for a check-up — so can we.
Brita’s latest campaign, with Olga Frycz, brings a refreshing take on everyday choices. It’s all about making small, smart decisions that not only improve our lives but also help the planet — and yes, you can feel good about it. The campaign is light, relatable, and reminds us that making conscious choices doesn’t have to be hard — it can even be a little fun.

For the 2023 elections, OKW’s “Elections Without fake” campaign enlisted public figures like Agata Buzek and other recognisable voices to turn civic duty into something real, relatable and a little bit fun. No over-the-top drama — just clear info, real training, and a call to action: your vote matters, your role matters


In the world of Ranigast, small indulgences are part of the story we all share. The brand proves its reliability and effectiveness while embracing the truth that we’ve all made choices that weren’t the best for us. Ranigast offers support without judgment, understanding the context and providing relief in life’s little moments.
Imagine Tarzan — but instead of swinging through the jungle, he’s navigating the wilds of modern life. Conrado Moreno brings humor and charm to Lotería’s new campaign, proving that luck isn’t hiding deep in the forest — it’s right here, in your everyday chaos. A playful twist on the classic hero story, with a wink, a smile, and a winning ticket.

Imagine Tarzan — but instead of swinging through the jungle, he’s navigating the wilds of modern life. Conrado Moreno brings humor and charm to Lotería’s new campaign, proving that luck isn’t hiding deep in the forest — it’s right here, in your everyday chaos. A playful twist on the classic hero story, with a wink, a smile, and a winning ticket.
The McDelivery Summer campaign brought a playful twist to the idea of “almost perfect.” Each short digital film started with a picture-perfect holiday moment — friends, music, sunshine — only to be interrupted by the one universal truth: “It’s great… but it’d be better with a McDonald’s.”
Designed for TikTok and Instagram, the films were bold, poster-like, and deliciously tongue-in-cheek — proving that sometimes happiness really does come in a paper bag.
He wakes up before sunrise, grabs two coffees, and waits at the tram stop. Not because he’s going anywhere — but because that’s where she’ll finish her night shift. The campaign for McDonald’s Breakfast captured a simple, heartfelt story about love in motion — and how a warm breakfast can say “I thought of you” better than words ever could.
People love McDonald’s — but no one really believes the chicken could be that good.
That disbelief became our creative goldmine.
The idea behind “Unbelievable, but true” was to take that honest, slightly skeptical thought and turn it into a punchline. The campaign leaned on real reactions and internet exaggeration — showing people’s surprise when they realized that, yes, McDonald’s chicken really does taste amazing.
Because sometimes the best stories start with: “Wait… seriously?”